Remember when Websites were…well, the worst websites ever? In a growing world of websites, where everyone placed an attempt to become noticed over the next, it seemed as if the focus was on the most flamboyant website instead of how visually appealing the website actually was to the viewer. Scrolling text, blinding colors, flashing images, and animated clip art were the norm for websites both personal and businesses alike, which worked at the time since the world wide web was a new phenomenon, at the very beginning of its long journey. Speaking of long journey, have you ever wondered how the very first website ever looked upon its initial launch? Great! me too! A company by the name of CERN, a European nuclear research laboratory based out of Switzerland, launched the first ever website in 1991. They are forever a part of history, as they are considered the inventors of the World Wide Web. How did they do it, you ask? A Business Insider article mentions that the company was able to create the web by making the software required to run a web server freely available, along with a basic browser and a library code, which allowed the web to flourish. As a result of this discovery by CERN, others were able to come on board, and you are now able to read this AWESOME blog about New and Emerging Media. 🙂 Here is what the original website looked like almost 25 years ago:
As you can see, the website consisted of text and hyperlinks to more text. Nothing fancy. However, since this was a new discovery, the world embraced it as the best technological advancement in history. It is amazing how the world wide web has evolved over time. Just about anything and everything is hosted on the web in today’s world. If you want to know how to get from New Jersey to Asia….the web will tell you. If you want to know how to play your favorite sport or cook a new meal….the web will tell you. If you want to find a long lost relative who has been missing all the family reunions for years….the web will find him! The web has become more efficient over the last several years and will only continue to get better.
Now, in regards to companies, websites are as important as ever. Gone are the days of a text based website filled with hyperlinks. In order to build brand awareness, a positive brand image, and credibility as a businesses, it is important for marketers to create a compelling and engaging website that reflects the current demand of the audience. This means no more of this…
Although these images may be attention grabbing, do they really represent the message that companies need to portray? Probably not. Websites have now taken a turn for a more clean, modern, and user-friendly appearance which helps the audience easily interact with and navigate through the website without clutter, distracting and irrelevant content, and confusing navigation. An eConsultancy article discusses the trends in website designs as of current. There are so many directions that a website can go, however some great trends for successful websites include robust imagery, minimal navigation, rich content, and interactive design. Additionally websites should tell a story in the most simplified way possible and include responsive design, which I will discuss in my next blog. Overall, websites have evolved tremendously since its inception back in 1991, and the changes have been so beneficial to both customers and businesses alike. Before I close, I would like to leave you with a video that visually shows the evolution of some recognizable websites over the years….enjoy!